Below is information on the eSports Seminar at ICE Totally Gaming 2017.

Interested in the Seminars at ICE next year?  

Please register your interest here, and be the first to hear about Seminars at ICE 2018!


Sponsored by: In association with BetMarkets at:
Ultraplay ICE VOX

The eSports industry is here and it’s already huge.

According to market researchers the sector generated global revenue of $325 million in 2015 from media rights, merchandising, ticket sales and advertising. As the sport continues to grow in popularity, attention is turning towards betting on the outcomes of competitions. Fans are projected to bet around $23.5 billion on eSports by 2020. From this betting pool, operators would generate $1.8 billion in revenue.

Our eSports workshop gave operators a 360° view of this opportunity. Why and how should you incorporate eSports into your sports book portfolio?

We took a strategic, balanced view on the latest trends as well as the big issues of governance, integrity and longevity. Followed by very practical insights into how you can prepare your business for success in eSports.

Topics included:
An Introduction to eSports - Understanding the universe
Regulatory update and Governance
Making a business case for eSports
Understanding your target audience
eSports Workshop - Understanding the eSports ecosystem

Simon Best, Sponsor & Talent Manager, MCM Comic Con
Borislav Borisov, COO, UltraPlay
James Dean, MD, ESL UK
Peter Ivanov, Head of eSports, UltraPlay
Krasimir Kostov, Sales Executive, UltraPlay
Harry Lang, Marketing Director, Pinnacle
Mario Ovcharov, CMO, UltraPlay
Claire Pinson, European and International Affairs Officer, Arjel
Ian Smith, Integrity Commissioner, eSports Integrity Coalition (ESIC)
Richard Watson, Programme Director for Enforcement and Intelligence,  UK Gambling Commission