Affiliate Marketing in the USA: A Hidden Opportunity

In partnership with:

iGB Affiliate

When: 10:30 to 13:00 (GMT) - Thursday, 9 February 2017
Where: South Gallery Rooms 9 & 10, ExCeL London

Cost: Free to Attend - Register Today

Online gaming, while regulated in three states only, is operating and growing in the United States. However slowly, progress in other states is expected. Affiliate marketing, flourishing in the years before UIGEA, has a set of its own rules and limitations in the current regulatory frameworks, in which affiliates are required to be licensed and comply with rules. 

What are those rules and future opportunities for affiliate marketing in the nascent regulated online gaming market in the USA? And what other online products, such as Daily Fantasy Sports or lottery, are emerging as an option for affiliates in the US? Find out at this interactive fish bowl style seminar, put together by ICE’s partners at iGB Affiliate. 


Jason Lisiecki, Digital Products Director, Michigan Lottery
Jeffrey Haas, Chief International Officer, Draft Kings
Seth Young, Director of Online Gaming, Foxwoods Resort Casino
Nicky Senyard, Consultant
George Rover, Rover Strategic Advisors
Alana Levine, Communications Manager, Income Access

10:30 – 11:30 Defining the Market Landscape in the US

In this session the panel will focus on the current igaming verticals in North America including iLottery, social casino gaming, horse-race wagering, DFS and sportsbook/eSports. They will discuss and present the player demographics and values, key influencers/brands for each vertical as well as the current and future landscape.

11:30 – 12:00 Networking Break

12:00 – 13:00 What are the Opportunities and Challenges for Affiliates in the US?

In this interactive session we will have representatives from each vertical to discuss what they are looking for in a marketing partner, the importance of compliance with licensing and regulations, the opportunities they see for affiliates and where they see the biggest gap and finally what channels they are using at the moment to acquire players.

Want to attend the Affiliate Marketing USA seminar?
Follow this link to register your interest!