6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Why Exhibit

Why Exhibit

Join providers generating a year’s business in three days
Benefit from an extensive global marketing campaign
Showcase your solutions to over 30,000 attendees


Welcoming over 30,000 attendees* to the last edition, ICE is the world’s platform for gaming solution exploration, providing industry decision makers with the most significant showcase of products and services under one roof.

All forms of gaming are covered at ICE, whether land-based or online, so if you are a provider of solutions for gaming decision makers, you should book your exhibition stand.

* Independently confirmed figure as audited by the BPA in March 2017.

Download the ICE 2017 Digital Report

Exhibitor List


Book Your Stand

  • ICE is ahead of the curve
    Chrysi Amanatidou
  • Enabling a year of business from one week
    Michael Bogie
    Lottoland Solutions
  • Thoroughly productive experience that undoubtedly put Glück Games on the radar of many operators many of whom we expect to work with in the year ahead
    Kevin Corti
    Glück Games


independently audited attendees to 2017 (6% increase)


of visitors with direct power or influence over purchasing


average expected business generated by ICE 2017 exhibitors


of exhibitors awarded ICE 2017 maximum marks (10/10)

Benefit from ICE’s Global Marketing Campaign

  • Partnerships with over 80 media outlets across the world
  • Close ties with leading associations including AGEM, ECA, EGBA, ESSA, GPWA, GSA, NCF and more
  • Extensive email campaign of over 1.7 million shots
  • More than 1 million page views of the ICE website, with 190,000+ users
  • Engaged social media stakeholders, including a 116% increase in social traffic
  • Active YouTube channel, with over 18,000 minutes watched
  • Striking direct mail piece sent to over 30,000 prospects
  • Dedicated VIP programme for the foremost decision makers

Note: figures taken from actual results of the 2017 campaign.



Supporting Partners

Global partners

Media partners