6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Totally Gaming Academy

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Totally Gaming Academy

The Totally Gaming Academy is widely recognised as the global leader of gaming industry training for professionals and businesses seeking to reach their full potential. Our courses are unbiased and intensively researched, providing best practice training, and supported by consultative interaction with our expert trainers, who all have extensive operational experience in their field.

Exclusively at ICE, the Totally Gaming Academy is offering you the opportunity to attend a 45 minute taster session for each of our gaming training courses. This in our theatre, located at S9-260. The sessions are free to attend and you may attend as many sessions as you like. However, please note that the sessions are very popular and limited seating is available.

To find out more about the courses offered by the Totally Gaming Academy, please visit our website, contact Joanna Hardley (+44 (0) 20 7384 7823) or

Register your interest here


The following taster sessions for The Totally Gaming Academy Theatre have been confirmed. Check back closer to ICE 2018 for updates:

Slot Academy – Lucien Wijsman:

An intensive three day training course for gaming management, proven to improve the efficiency and profitability of the gaming floor.

Table Games Masterclass – Robert Brassai:

An intensive two day training course, which will explore not only effective table games management but also the processes, mathematics, and skills required for a successful gaming floor. 

Affiliate Management Academy – Tom Galanis:

An intensive and thoroughly practical course, which is designed to improve the performance of your affiliate program by teaching the tools and tactics required to significantly improve your results and enjoyment in the role, leaving a lasting impact on your bottom line. 

Online Gaming Masterclass – Igor Samardziski:

A four day training course, which explores each area of an online gaming business in detail and its influence on bottom line performance.

Responsible Gaming Academy - Arno Nagelschmied

The Responsible Gaming Academy has been crafted to give those working with responsible gaming policies the chance to immerse themselves in two days of interactive learning to truly grasp how to create an inclusive practical policy, ensuring you protect your customers and enhance your reputation.

Online Slot Development Academy – Ashley Sandyford-Sykes:

An essential three day training course for online slot game developers and designers, which provides current in-depth market knowledge and mathematical skills.

Sportsbook Management Academy – Lee Richardson:

An intensive four day training course, which will teach you about each component of operating a sportsbook and how to perfect each part in order to create a streamlined and profitable operation.

Lottery Academy – Wendy Lawrence:

A practical insight into the commercial, operational, and regulatory aspects of the Lottery industry, focusing on the unique nature of lottery games, lottery marketing, and future innovation and opportunities.

Anti-Money Laundering Academy – Fred Gushin:

A two day course, which teaches how to directly implement key AML practices and reporting systems into your operations, as well as boost your understanding of key governmental agencies and directives.


NEW FOR 2018!

We will be bringing together industry experts for three candid Q&A sessions, offering you the chance to discuss all pertinent questions and network with industry peers.

Online Genius Bar

Sportsbetting & Lottery Genius Bar

Land Based Genius Bar


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