6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.


Hero image

The ICE seminars draw together an enviable community of leading strategic thinkers, entrepreneurs and regulators who combined to provide a route map on where gaming is heading and insight on the threats, challenges and opportunities for the industry in the future.

From Affiliate Marketing to Research Exchange, Italy to Tribal Gaming, our ICE free to attend seminars provide focused and invaluable learning opportunities for all visitors.

    07 Feb 2018 South Gallery Room
    Autumn 2017 saw major developments take place in the UK iGaming affiliate landscape. Under the auspices of increasing macro-environment pressure, the affiliate space was hit hard by the closure of the Sky Betting & Gaming affiliate programme. Since then, affiliates have been issued with almost unilateral instruction from operators - differing in nature - to provide assurances on compliance
    06 Feb 2018 South Gallery Room

    Casino Trends from Around the World

    Tuesday, 6 February 2018

    South Gallery Room tbc

    • Social
    07 Feb 2018 South Gallery Room

    Following the first seminar on this topic at ICE 2017, we’ll be continuing the discussion on how the gambling sector can become a more inclusive industry, allowing for more innovation through diversity and thus achieving better financial results. Research has demonstrated that more diverse company boards produce 53% higher ROE, 32% higher ROS and 66% higher ROI.

    07 Feb 2018 South Gallery Room -
    Casino operators and gaming manufacturers have spent a number of years struggling to envision “the casino of the future”. Multiple forces have added to the complexity of the challenge: an aging user base, a general disinterest in traditional gambling forms among millennials, integrated resorts leveraging new platforms in iGaming and esports, and the video gamification of terrestrial gaming. 
    06 Feb 2018 South Gallery Room

    Invitation Only

    Incorporating a seminar, roundtable discussions, tour to a gaming/betting facility in London and demonstration of products and technology advancements enabling improved consumer protection, the International Legislators’ Day will once again gather law-makers, legislators, government officials for a day of networking and educational activities, aimed at sharing of best practice in gaming legislation and regulation from around the world.

    07 Feb 2018 South Gallery Room

    Continuing successful cooperation that spans across ICE and EiG, Gioconews will be providing an update on the licensing process for online gaming in Italy and the developments within the land-based sector in one of the most successful gambling markets in Europe.

    Featuring its own stage on the showfloor, Pitch ICE offers an opportunity to gaming start-ups to debut their companies at the show and present them to the wider gaming industry.

    07 Feb 2018

    The industry has been calling for evidence-based decisions, in particular when it comes to regulatory developments often influenced by calls for more consumer protection in gambling.

    Exclusively at ICE, the Totally Gaming Academy offers you the opportunity to attend a 45 minute taster session in the theatre for each of our gaming training courses.
    06 Feb 2018 South Gallery Room

    Tribal Gaming revenue generated $31.2bn in 2016, as reported by the National Indian Gaming Commission, which is almost half of the GGR generated by regulated gaming in the USA. Yet few outside the United States are aware of the size of the market and opportunity it offers for partnerships, in particular in new emerging areas in the USA, like interactive gaming and sports betting.

    The World Regulatory Assembly is a series of events organised in conjunction with key associations to deliver high level networking and share knowledge to gain an all-round review on current and future Gaming regulation for members of the regulatory community.


Supporting Partners

Global partners

Media partners