The 2018 edition of ICE London will be the biggest on record. Event organisers, Clarion Gaming, have confirmed the addition of a further 2,000 sqm of space, which will raise the total size of the world’s favourite gaming technology event to 43,500 sqm, a 5% increase on the 2017 figure and approaching twice the size of ICE 2012 (22,500 sqm). The development, which has been driven by demand for stand space by both existing and new exhibitors, represents the sixth consecutive year of growth for the London event.
Kate Chambers, Managing Director of Clarion Gaming, said: “This is great news for gaming organisations who we know want a stand out, flagship event that showcases the world’s leading innovators from every gaming vertical. By expanding our footprint in this way, I believe ICE London has underlined its status as the world’s capital for the international gaming industry.”
She added: “Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives. The expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers, which in 2017 travelled to ICE from 151 jurisdictions.”
ICE London is the world’s biggest gaming technology event, attracting 30,213 visitors to the 2017 edition. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online, social, sports betting and street gaming sectors, ICE provides the most comprehensive shop window for world gaming.