6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Frequently Asked Questions

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What is ICE Totally Gaming (ICE)?

Welcoming over 30,000 attendees* to the last edition, ICE is the world’s platform for gaming solution exploration, providing industry decision makers with not just the largest showcase of products and services under one roof, but also an unrivalled learning programme of seminars and features to help drive your professional development.

All forms of gaming are covered at ICE, whether land-based or online. So if you are a decision maker within gaming looking for solutions, you can register your place here.

If you are a provider of solutions for gaming decision makers, you should book an exhibitor stand

* Independently confirmed figure as audited by the BPA in March 2017.

Who is ICE for and are there restrictions on attendance?

ICE is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; lottery; mobile; online; social; sports betting, and street.

If you are a decision maker within gaming looking for solutions, you can register your place here. ​​​​​

If you are a provider of solutions for gaming decision makers, you should book an exhibitor stand.

ICE is a business-to-business event and has a strict policy of not admitting under-18s. Please read our admission policy here.

When and where does ICE take place?

ICE 2018 runs from Tuesday 6 to Thursday 8 February 2018. The show is open from 10am to 6pm on Tuesday, 10am to 6pm and Wednesday and 10am to 4pm on the final day, Thursday (all times in GMT).

The event takes place at ExCeL London, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ExCeL London travel guide and interactive map.

For more information on getting to ICE 2018, visit the Travel & Accommodation page.

Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours. For more information, visit the Travel & Accommodation page.

How much does it cost to attend ICE?

ICE is totally free to attend as a visitor - you can register your place here. ​​​​​​

What is the difference between the seminars and the ICE VOX conference?

ICE provides a range of free-to-attend seminars and features that take place during the show on the exhibition floor and within ExCeL London’s gallery rooms from Tuesday 6 to Thursday 8 February. Seminars provide brief overviews on some of the latest topics and trends affecting various sectors. These do not require registration in advance, so we strongly advise all visitors to join seminars as soon as possible to get a seat and avoid disappointment.

ICE VOX is entirely different, providing a dedicated learning forum from Monday 5 February to Wednesday 7 February, exploring in much more depth the key issues affecting senior gaming professionals, including: eSports; casinos; cybercrime and security; data and personalisation; design and development; gaming tech; lotteries; and world regulation.

ICE VOX is a separate, and paid-for, event to ICE Totally Gaming and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on acquisition of leading thinkers for an effective and inspiring speaker line-up.

Delegates attending ICE VOX can use their tickets to attend the ICE Totally Gaming exhibition.

Is ICE suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.

I have been contacted about accommodation for ICE, but I don’t recognise the organiser – what should I do?

Please be vigilant if approached by any company or service other than our official providers Zibrant or HotelMap that implies or claims to be an official accommodation provider of ICE.

We have been made aware of other accommodation companies, such as Global Housing Services Corporation, that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts. Reservations made through these ‘pirate’ agencies or companies will be at your own risk.

Is food and drink available at ICE?

While food and drink is not included as part of your ICE ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.

I need a visa to attend ICE – can you help?

If you require an official invitation letter to the event to support you in your visa application, please contact Zoe Thomas via zoe.thomas@clarionevents.com or on +44 (0) 20 7384 8124. Please note that visa applications may take 48 hours to process.

I would like to exhibit – who should I contact?

To speak to an event sales representative now, please call +44 (0)20 7384 8114. Alternatively, find who to contact here.

I work in the media – can I attend ICE?

ICE works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Phil Brown via phil.brown@clarionevents.com or on +44 (0)20 7384 8120.

What does ICE stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

Who organises ICE?

ICE is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including EiG, the iGaming Super Show, regional Gaming Congresses, the WrB series and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

Where can I find more information on other events?

You can find links to related events in the footer of this website, just scroll to the bottom.

I have a suggestion to improve this website – who should I contact?

We love feedback, so please contact Phil Brown via phil.brown@clarionevents.com or on +44 (0)20 7384 8120 to give us your suggestions. Thank you.


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