6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.


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Stand: S3-110
  • | Betting Services
  • | Business Services
  • | Gaming Software
  • | IT Infrastructure
  • | Casino
  • | Online
  • | South Europe
  • | Western Europe
  • | Mobile
  • | Eastern Europe
  • | Betting
  • | Central Europe
  • | Sports Betting
  • | Northern Europe
  • | Online

Established in 2007, SBTech is a leading provider of interactive Sports Betting software and services to the online gaming industry in both regulated and traditional markets.


Multi-EGR Awards Winner

SBTech is a five-time EGR Award Winner, on account of its commercial success, continual product innovation and excellence in service. Most recently, the company was awarded the EGR 2017 B2B award for “Best In-Play Betting Software” for second consecutive year, in recognition of its achievements in delivering a winning live betting solution, enabling operators to expand their market reach and boost their business results.


Unrivalled Betting Experience

The company’s industry-leading online sportsbook, cutting-edge in-play betting platform, premium casino and live casino products, responsive design and fully equipped iGaming platform provide players with an unrivalled betting experience.

  • 65,000+ monthly sports events,
  • 20,000+ in-play events per month and more than
  • 2,000+ proprietary bet markets
  • Covering more than 60 sports


Data-Driven Personalization

Taking a user-centric approach, SBTech has developed a unique data-driven personalisation engine which is used to generate tailored betting suggestions, promotions and communications, based on the behaviour of both individual players and similar bettor segments.


Configurable Features

SBTech provides a wealth of configurable features, from stake-return and partial cash out to enhanced winnings on accumulators, and variety of bonuses, free bets and reward mechanisms.


Comprehensive iGaming Platform

The Chameleon360 iGaming platform gives operators complete control of multiple gaming products and verticals via a single console management system. The platform includes an advanced payment gateway system, integrating the top payment methods from all jurisdictions, a sophisticated CMS and powerful reporting and CRM tools.


Managed Services

Leveraging the knowledge of top experts, best industry practice and leading-edge tech with our complete Managed Services package, leaving operators free to focus on the bigger picture. SBTech can manage the entire acquisition and retention strategy, from advertising, PPC and affiliation to CRM, Payments, Risk and Analysis. 


Regulation Ready

SBTech’s vast experience in complying with different regulatory environments, combined with its unrivalled industry knowledge and ability to implement a truly localised solution to meet market-specific challenges, has positioned the company as the trusted partner of operators in the UK, Ireland, Italy, Belgium, Spain, Portugal, Romania, Czech Republic, Greece, Denmark, Australia, Mexico, Argentina, the Bahamas, Malta, and many other regulated markets.

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