6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Digital Advertising

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"79% of attendees make their decision on who they want to meet prior to the event"



Customers who booked advertising on the home page, exhibitor list and floor plan of the ICE 2017 website achieved between 522 to 1,716 clicks to their "book a meeting" call to action message.


  • Maximise exposure & advanced meeting bookings prior to ICE. 
  • Advertising on the ICE website and e-mail campaigns ensures your brand is at the forefront when decisions and meeting plans are being made
  • Customers who booked advertising on the home page, exhibitor list and floor plan in 2017, achieved between 522 to 1,716 clicks to their book a meeting  call to action message. 


Enquire about digital advertising here


  1. Advertise on the ICE website
  2. Sponsor an ICE e-mail campaign
  3. Book a Totally Gaming editorial and advertising campaign

ICE Website Statistics

  • 266,000 unique users to ICE across a 5 month campaign period
  • Over 40,000 pre-registrations to the website (BPA audited attendance of 31,528)
  • Over a million page views
  • 4 minutes dwell time 

ICE E-Mail Campaign Schedule

  • ICE Registration launch - 60,000 gaming professionals  ( early Sept)
  • ICE Registration driver - 35,000 - 60,000 gaming professionals ( Sept to Feb)
  • ICE Event news update - 35,000 - 60,000  gaming professionals including registrations ( Nov to Feb)
  • ICE Vox Conference focused driver - 15,000 – 20,000  targeted gaming professionals ( Oct to Feb)
  • ICE Post Show Review - 40,000 attendees ( Feb to March)


Contact: sam.richardson@clarionevents.com or joanna.mapes@clarionevents.com


Supporting Partners

Global partners

Media partners