Welcoming over 30,000 attendees* to the last edition, ICE is the world’s platform for gaming solution exploration, providing industry decision makers with the most significant showcase of products and services under one roof.
All forms of gaming are covered at ICE, whether land-based or online, so if you are a provider of solutions for gaming decision makers, you should book your exhibition stand.
* Independently confirmed figure as audited by the BPA in March 2017.
independently audited attendees to 2017 (6% increase)
of visitors with direct power or influence over purchasing
average expected business generated by ICE 2017 exhibitors
of exhibitors awarded ICE 2017 maximum marks (10/10)
Benefit from ICE’s Global Marketing Campaign
- Partnerships with over 80 media outlets across the world
- Close ties with leading associations including AGEM, ECA, EGBA, ESSA, GPWA, GSA, NCF and more
- Extensive email campaign of over 1.7 million shots
- More than 1 million page views of the ICE website, with 190,000+ users
- Engaged social media stakeholders, including a 116% increase in social traffic
- Active YouTube channel, with over 18,000 minutes watched
- Striking direct mail piece sent to over 30,000 prospects
- Dedicated VIP programme for the foremost decision makers
Note: figures taken from actual results of the 2017 campaign.