6-8 February 2018 | ExCeL London, UK

ICE Totally Gaming is the only B2B gaming event that truly brings together the international online and offline gaming sectors.

Totally Gaming Academy

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Totally Gaming Academy

Below is information on the Totally Gaming Academy sessions at ICE 2017.

Interested in the Seminars at ICE next year?  

Please register your interest here, and be the first to hear about Seminars at ICE 2018!


The Totally Gaming Academy is widely recognised as the global leader of gaming industry training for professionals and businesses seeking to reach their full potential. Our courses are unbiased and intensively researched, providing best practice training, supported by consultative interaction with our expert trainers, who all have extensive operational experience in their field. 

Exclusively at ICE, the Totally Gaming Academy are offering you the opportunity to attend a 45 minute taster session of each of our gaming training courses at our Theatre, located at S9-260. The sessions are free to attend, and you may attend as many sessions as you like, but please note the sessions are very popular and limited seating is available.

Please download the theatre timetable for session times, and to register your interest for a session.

The Totally Gaming Academy theatre included sessions from the following courses:

Slot Academy – Lucien Wijsman:

An intensive four day training course for gaming management proven to improve the efficiency and profitability of the gaming floor.

Table Games Academy – Minze Zwerver:

An intensive four day training course that will explore not only effective table games management but the processes, mathematics and skills required for a successful gaming floor. 

Digital Transformation Academy – GamCrowd:

An intensive three day training course that provides an overview of the key technology trends affecting the gambling industry, providing the insight needed to ensure you are conscious, equipped and prepared for the technology revolution.

Online Gaming Masterclass – Igor Samardziski:

A four day training course that explores each area of an online gaming business in detail and its influence on bottom line performance.

Affiliate Management Academy – Tom Galanis:

An intensive course that provides practical learning to improve the performance of your affiliate programme through teaching the tools and tactics required to significantly improve your performance and enjoyment in the role, and leave a lasting impact on your bottom line. 

VLT Academy – Marcello Cascone

Exclusively for Italian operators, this is an intensive four day training course for gaming management proven to improve the efficiency and profitability of the gaming floor.

Online Slot Development Academy – Ashley Sandyford-Sykes:

An essential three day training course for online slot game developers and designers that provides current in-depth market knowledge and mathematical skills.

Sports Betting Academy – Jonathan Smith:

An intensive three day training course for sports betting professionals wanting to expand their knowledge and boost margins.

Casino Marketing Academy – Arjan Korstjens:

An intensive three day programme that will analyse each area of the services marketing mix in order to increase the ROI of your land based casino marketing.

Sportsbook Management Academy – Lee Richardson:

An intensive four day training course that will teach you about each component of operating a sportsbook, and how to hone them to create a streamlined and profitable operation.

Lottery Academy – Wendy Lawrence:

A practical insight into the commercial, operational and regulatory aspects of the Lottery industry, focusing on the unique nature of lottery games, lottery marketing and future innovation and opportunities.

Anti-Money Laundering Academy – Fred Gushin:

A 2 day course that teaches how to directly implement key AML practises and reporting systems into your operations as well as boost your understanding of key Governmental agencies and directives.


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