In early August 2012, Facebook launched its first real-money gambling app, heralding a sea change in the way in which social media is used for gaming.
As the convergence between social gaming and gambling progresses, with significant acquisitions being made, social games launched by gambling operators and solutions offered by suppliers that help to appeal to new demographics of Facebook players, ICE was excited to welcome this new gaming category in its audience. Attended by an increasing number of social gaming developers and solution providers and offering a high-level conference programme on social gaming, ICE Totally Gaming delivered on its promises to be a platform where further convergence between the two sectors could be discussed and executed.
Exhibitors here included Playtech (Mobenga), Bet Genius, IGT Interactive, iSoftBet, Microgaming, Net Ent, Amaya, Play N Go, Sporting Index and Skilrock Tech.
For a full listing, see below