Please click on the individual sectors below to find out more about how each sector will be represented at ICE 2017


The street sector, with its emphasis on low-stake, high-volume gaming, is for many people the engine room of gaming


As the convergence between social gaming and gambling progresses, social gaming is becoming an important part of ICE


The fastest moving sector in gaming – ICE is the best place to keep in touch with developments and hear from the companies driving it forward


As the home of the European industry, ICE sits at the top table of casino gaming with some exhibitors stating that London now eclipses Las Vegas


Combining the best in traditional bookmaking with the latest gaming machines, fixed odds terminals, sports betting & other technology-driven solutions

Sports Betting

With a mix of online and land-based sportsbook providers, the Sports Betting area is a ‘one-stop shop’ for visitors with an interest in sports betting


Featuring the best products and services from the brightest creators deploying the latest technologies in the online gaming sector


With economies seeking to plug budget deficits by increasing their tax revenues from gaming, lotteries are becoming increasingly important


Described as the showbusiness of gaming, bingo continues to be a focus for new product development & methods of retaining customers