Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services to the online gaming industry in regulated markets around the world.

The company’s complete offering includes innovative and user-friendly turnkey and fully managed Sports betting solutions, specifically designed for the unique needs of top gaming operators, existing bookmakers and land-based networks.

Personalised player journeys are also at the core of SBTech’s success, thanks to the intelligent application of data, which can be used to generate tailored betting suggestions, promotions and communications, based on the behaviour of both individual players and bettor segments.

SBTech is a four-time EGR Award Winner, on account of the company’s commercial success, game-changing advances and excellence in overall service. Most recently, SBTech was awarded the EGR 2016 B2B award for “Best In-Play Betting Software”, in recognition of its achievements in enabling operators to expand their market reach, making it the number one in-play betting software package in terms of revenue generation.

The company’s industry-leading online sportsbook, cutting-edge in-play betting platform, premium casino and live casino products, mobile responsive design and fully equipped iGaming platform provide players with an unrivalled betting experience. SBTech offers over 65,000 monthly sports events, 25,000+ in-play events per month and more than 2,000 proprietary bet markets covering more than 60 sports.

The combination of localised offerings, expert legal oversight, versatile tools and unrivalled industry knowledge has positioned SBTech as a trusted partner of operators in the UK, Ireland, Italy, Belgium, Spain, Portugal, Romania, Czech Republic, Greece, Denmark, Australia, Mexico, Argentina, Bahamas, Malta, and many other regulated markets.


Press Releases

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ComeOn! extends multi-year partnership with SBTech for the 3rd time
Award-winning provider of turnkey sports betting solutions SBTech has announced the 3rd multi-year extension of their successful partnership with Co-Gaming Ltd, operator of leading Scandinavian brands ComeOn! and Mobilbet. , The extended partnership deal will see SBTech providing Co-Gaming with a sports betting platform that's fully compliant with the latest UK regulations, following the issue of a UK licence to SBTech from the UK Gambling Commission, Read more..., In addition, ComeOn will benefit from the latest of SBTech's developments, including new horse racing betting and SBTech Touch, an innovative new tablet and touch screen interface. , "We continue to be impressed by the quality of SBTech's products," says Jovin Genovese, director of Co-Gaming Ltd. "We've had a tremendous amount of success, with growth rates above 100% year-on-year and a steady growth above the €-7- Read more..., SBTech CEO, Itai Zak welcomes the new deal. "We're delighted that ComeOn! have chosen to build on their continuous and future success by extending their partnership with us for the 3rd time. It's a great indicator of the quality of Read more...
SBTech signs deal with Gameplay Interactive to provide Asian market sports betting solutions ahead of G2E Asia
Award-winning provider of leading online betting and gaming solutions, SBTech has signed a deal with leading egaming software provider Gameplay Interactive (GPI) to provide a powerful sportsbook localized for the Asian market Read more..., Gameplay Interactive powers some of the region's leading brands, including, all of whom will benefit from the seamless integration of SBTech's powerful sportsbook that has been tailored specifically for the unique Asian sports Read more..., SBTech's powerful sports betting interface features all the popular Asian bet types, including Asian handicap and Over/Under, as well as over 200 other different bet types across more than 30 sports, and coverage of more than 18,000 Read more..., Gameplay Interactive CEO, Calvin, comments on the deal: "We're excited to have SBTech's sportsbook as the latest addition to the Gameplay Interactive platform. We understand the local player demographic and requirements, which enabled Read more..., SBTech CEO Itai Zak: "Our latest deal with Gameplay Interactive is a fantastic step forward as it will see us penetrate further into the Asian market through a number of key gaming brands operating in the region. Almost three quarters Read more..., The deal comes ahead of both companies' preparations to showcase their portfolios of innovative products specifically for the Asian market at the Global Gaming Exhibition (G2E) Asia from May 19-21. , In addition to a powerful Asian facing sportsbook, SBTech will also be presenting its latest innovation, Chameleon360, a potent egaming backend system which allows operators comprehensive control of an entire suite of integrated Read more...
SBTech wins prestigious award for excellence in Innovation in In-Play for a second year in a row at EGR B2B Awards 2015.
London, 25th June 2015 - SBTech, an industry leading sports betting and gaming solutions provider, is proud to announce that it has won the 'Innovation in in-play Betting Software' category at the 2015 EGR B2B Awards for a second Read more..., "The EGR Awards have always been seen as the gold standard for industry excellence and winning another award is a testament to SBTech's position in the industry, I believe that our constant focus on product innovation and technology Read more..., Through a unique system that gives operators access to 18,000 live sporting events and 1,000 bet markets on more than 30 sports every month, SBTech has created a winning solution that's been heralded by users and industry insiders Read more..., SBTech is offering various Fast-Markets on hundreds of in-play events per day, allowing a tennis punter to bet on the next point / the next game, a football punter to bet on 'What will happen in the next minute?' or 'What will happen Read more..., "Fast markets are just one example of the ever-evolving innovation at SBTech aimed at creating new and better money making features and products" says Itai Zak, CEO of SBTech.
SBTech takes a dynamic approach to the in-play experience with the addition of cashout and live-streaming across all verticals
Award-winning in-play innovator SBTech has announced that it will be rolling out fresh cashout features and industry leading live-streaming capabilities to its operators during the third quarter of the year. , The brand new cashout function, which gives players the option to sell their bets back to the operator, is the latest in a series of house-developed solutions to revolutionise the in-play product. , Itai Zak, SBTech's CEO, said: "With live-streaming and cashout, players can follow the action as it unfolds, changing their betting strategy accordingly. Not only does this encourage a wider outreach and high lifetime value, but it Read more..., As the popularity of in-play betting - with the accompanying thrill of watching the game and making real-time predictions - continues to gain momentum, the firm is also introducing high-quality live-streaming on a huge variety of Read more..., "The fast-pace of in-play is one of the main drivers behind SBTech's thirst for new features and formats," added Zak. "Players want to find great live coverage and betting markets in one place, and once they find it, they're loyal for Read more..., The company also offers sleek visualisations for players who prefer the urgency of live statistics. This dynamic approach means that players can chose to bet on multiple games at once, or delve deeper into micro-markets whilst betting Read more..., Shoring up its reputation as a master of live betting, SBTech believes its powerful new features can give operators the edge. , "Our watchword is flexibility," said Zak. "Everyone has different requirements in the dynamic world of in-play betting, so we want to give operators a choice of what works best. , "The exciting addition of cashout and live-streaming really does prove how committed we are to innovation. Our ambition to create the best in-play betting experience in the industry undoubtedly helps to keep us one step ahead Read more...