With an independently audited attendance of 28,584, not only is ICE the world's largest gaming event, but with 150 nations represented, it's also the most international.
Highlight of the gaming industry’s calendar
ICE is a unique gathering place for all the major gaming players including operators, regulators and more, allowing you to build your contacts, arrange meetings and forge partnerships with maximum convenience and minimum fuss.
ICE Totally Gaming is the only b2b gaming event that brings together the online and offline gaming sectors. Drawn from the betting, bingo, casino, lottery, mobile, online, social and street sectors
As your prospective clients make their way to ExCeL, there are advertising opportunities including space on the external ExCeL Pyramid, the huge external banner made famous by the 2012 Olympics and in the traverse area linking the DLR station and the venue.